The times have surpassed the model, and change is here

About 90% of all college students in the US are enrolled in institutions that face potentially existential challenges. For these institutions, change is not an option; it’s a necessity. While the public’s perception of “college’ may — almost unconsciously — focus on the Ivies, highly elite privates and the 63 institutions that are member of the Association of American Universities, only 4 million students enroll in these elite, affluent, and largely residential institutions.

But the vast majority of US college students, 18 million or so, are enrolled in community colleges and public and private colleges and universities that are much…

We are all trying to influence markets to hear our message, change their opinion, generate excitement in what we do, and connect their universe to a new way of thinking. Market segmentation dates back at least to the ancient Greeks when Aristotle wrote about the art of persuasion in Rhetoric.

“Of the modes of persuasion furnished by the spoken word there are three kinds. …

Ben Matthew Corpus

Univ vp for enrollment, writer, father, consultant, PhD, co-founder FacultyMarketplace

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